Cure
Gym-timidation

Reach new clients & reactivate existing members

What Pretty Deadly does for your business

A growing interest in social responsibility and alternatives to traditional self defense means Pretty Deadly classes are in high demand.

Cure Gymtimidation

Pretty Deadly Self Defense is a fresh take on traditional self defense that takes clients from body-shy to body-confident.

Pretty Deadly Self Defense is license-free to gyms and studios. Offer courses through an independent Pretty Deadly Certified Instructor, or get your in-house trainers certified through our group rates.

Reach new clients, reactivate lapsed members and unlock new business and partnership opportunities delivering high-energy, body-positive moves that feel great.

Proactive onboarding

Be the first to show your community your commitment to positive social impact, innovation beyond tech, and forward-thinking programming.

Competitive edge

Keep 'em coming back for more

Reactivate and reconnect members

People don't just come to the gym to workout. They come for community and a sense of belonging. Pretty Deadly helps members connect by growing together.

Pretty Deadly onboards fitness-shy clients into popular fitness classes like kickboxing, Body Combat® and even Zumba®. We'll show you how.

34% of people who complete the Pretty Deadly course convert to full-time members, and stay active for an average of four years.